Pay Per Click Traffic

Poll

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Author:
Rolf Arne Trondhjem

A lot of affiliates are selling other people's products with AdWords.
This has been known as easy money, since no website is required.
All you need is a ClickBank ID and you have over 10.000 products
to offer your visitors.

When Google changed the affiliate policy in January,
many affiliates saw their future AdWords income vanish up in
smoke.
Simply because they didn't know how to build a web page, or a Landing page.

Webmasters and others with HTML skills said this was a great thing, because now they "got rid of" a lot of competition.

And this is correct.

Since Google now accept only one ad from a top domain, you really
have only 2 options:

1. Start creating your own landing pages
2. Hope your ads have the best CTR, so Google choose your ad instead
of all the others selling the same product.

What about those landing pages?

Tests I have been doing shows that in some cases only 50% of the
visitors click on to the sales page.
This actually means that you have to send twice as much visitors
as before to make the same amount of sales!

What should a good landing page look like?

At least it has to list all the benefits for the product you
are promoting.
You should consider collecting the email-address from the visitor
before he or she moves on. If you do so you can send them follow-up
emails.

But, the most effective technique I have found is to offer your
visitors a bonus if they buy the product through your link.
Simply tell them to send you an email after they have made the
purchase and that you will send them the download-link as soon
as you have confirmed the purchase.

For best results, your bonus should be something related to your
product.

Since you probably are not able to have a 100% CTR from your
Landing page to your sales page, here are a couple of things
you should consider:

1. Don't sell products that pay less than $20 commission.
2. Turn off "Content Network" in your campaign settings.

When you have to send more visitors to your landing
page, you cannot afford to buy low-targeted traffic.

Happy AdWording!

Rolf Arne Trondhjem
"The AdWords Junkie"

About the Author
"The AdWords Junkie", Rolf Arne Trondhjem, has been selling
products on Adwords for a long time.
His new membership page is offering affiliates landing pages
and advanced training in mastering the AdWords program.
http://www.adwords-rescue.com

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Pay Per Click... The Powerful Punch of Pay-Per-Click Advertising Copyright 2006 Jason Tarasi Pay-per-click advertising is an incredible internet marketing method that can truly result in loads of traffic to your website. Driving traffic to your website is essential to generating revenues from it. So, pay-per-click advertising is a preferred option for internet marketing gurus because it is very effective in driving targeted traffic which results in increased revenue for the internet-based business. Pay-per-click advertising, sometimes called cost-per-click advertising, is a way of advertising your website through the search engines. Search engine marketing is highly effective because the majority of internet shoppers use the search engines to find what they are looking for on the internet. Getting listed with an adequate search engine rank without the power of pay-per-click advertising is difficult because of the raging competition on the net. Pay-per-click advertising empowers you to side-step that problem and to get top listings in sponsored advertisements in the search engines. The way that pay-per-click advertising works is, you bid on keywords or keyword phrases that are used by your target audience to search for the information or the products and services that you advertise or sale through your website. When you outbid competitors for a particular keyword, your ads will appear above theirs in the sponsored ad listings that come up with the search results for that particular keyword in the search engine for which you advertised. The one exception to this rule is the Google search engine. They consider the popularity of your webpage along with your keyword bid in ranking their advertisements. This is good in a way because the top ranking isn’t necessarily the one that spends the most ...