Pay Per Click Traffic

Poll

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Author:
Rolf Arne Trondhjem

A lot of affiliates are selling other people's products with AdWords.
This has been known as easy money, since no website is required.
All you need is a ClickBank ID and you have over 10.000 products
to offer your visitors.

When Google changed the affiliate policy in January,
many affiliates saw their future AdWords income vanish up in
smoke.
Simply because they didn't know how to build a web page, or a Landing page.

Webmasters and others with HTML skills said this was a great thing, because now they "got rid of" a lot of competition.

And this is correct.

Since Google now accept only one ad from a top domain, you really
have only 2 options:

1. Start creating your own landing pages
2. Hope your ads have the best CTR, so Google choose your ad instead
of all the others selling the same product.

What about those landing pages?

Tests I have been doing shows that in some cases only 50% of the
visitors click on to the sales page.
This actually means that you have to send twice as much visitors
as before to make the same amount of sales!

What should a good landing page look like?

At least it has to list all the benefits for the product you
are promoting.
You should consider collecting the email-address from the visitor
before he or she moves on. If you do so you can send them follow-up
emails.

But, the most effective technique I have found is to offer your
visitors a bonus if they buy the product through your link.
Simply tell them to send you an email after they have made the
purchase and that you will send them the download-link as soon
as you have confirmed the purchase.

For best results, your bonus should be something related to your
product.

Since you probably are not able to have a 100% CTR from your
Landing page to your sales page, here are a couple of things
you should consider:

1. Don't sell products that pay less than $20 commission.
2. Turn off "Content Network" in your campaign settings.

When you have to send more visitors to your landing
page, you cannot afford to buy low-targeted traffic.

Happy AdWording!

Rolf Arne Trondhjem
"The AdWords Junkie"

About the Author
"The AdWords Junkie", Rolf Arne Trondhjem, has been selling
products on Adwords for a long time.
His new membership page is offering affiliates landing pages
and advanced training in mastering the AdWords program.
http://www.adwords-rescue.com

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Pay Per Click... SEO or PPC: Which One is Right for You? There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you. To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account. People will continue to battle for the top search engine positions. Search engine marketing is undoubtedly one of the best sources of targeted traffic. As people continuously try to find new and unique ways to get additional traffic to their web sites, the SEO industry continues to grow. PPC refers to advertising on a search engine that charges on a per click basis whenever a visitor clicks on one of your ads. The order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. These sponsored listings are known as PPC listings. SEO tries to change your search engine ranking by looking at a number of factors including link popularity, Page Rank and so on. If your web site is search engine optimized then obviously you are more likely to have a good ranking in the search engines. A well-optimized and marketed site will be listed in the top results whenever a person searches for related keywords. One of the best benefits of SEO marketing is you don't have to pay for any clicks! So, how can we decide which method is better? Both methods actually serve different purposes. However, one is likely to be a better fit for your business than the other one. PPC PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways...