Pay Per Click Traffic

Poll

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Author:
Alvin Apple

Have you tried to get your site listed on a search engine and
ended up lost in a sea of red tape? Have you paid a lot of money
to have your site listed only to get little or no response?
Don't give up. You aren't alone, in fact there are thousands of
others out there asking the same questions you are. How do I get
listed on a search engine? How do I make sure that my site is
highly ranked? The inner workings of search engines can be as
mysterious as a masonic temple ritual, but you can side-step the
hassle.

One way to circumvent the agony of submitting and resubmitting
your site to search engines is to go with a pay-per-click
program. These simple and effective programs, as well as similar
pay-per-impression programs are offered at several search engines
such as AskJeeves, Google, Goto, and NetFlip.

A pay-per-click system is a search engine ranking system which is
based on bids. You choose a search term or terms, and then bid a
certain amount of money, which you pay each time a net-surfer
clicks on your url. When a search term is entered, all of the
sites registered with that term are displayed in order of bid,
highest to lowest. The bid list is available to all who
register, so you can decide where you will be ranked, based on
how much you're willing to spend. Really common terms are more
heavily used, and therefore more expensive. I've seen some
business search term bids go over a dollar per click, so this may
price you out, but you should try to list with at least one of
the more common terms, even if you don't rank in the top ten or
even 20.

It definitely pays to be creative here, too. If you can think of
a new, fresh term that hasn't been used much or at all, you can
end up at the top of a list. You don't want to get too obscure,
though, or your site may never be seen. Try just tweaking the
more common phrases associated with your business, and always
make sure you have a succinct, descriptive title which is related
to your search terms.

Another effective way of getting seen on the search engines is
the pay-per-impression system. This is a new system, and is very
similar to pay-per-click. Rather than paying to be listed as a
search term result, you pay to have a banner ad run on the same
page with a list of specific search term results. You pay each
time a page with your banner is viewed, and the rates are usually
per thousand views. This costs a lot less then pay-per-click, and
still manages to get your business seen by a lot of people.
AskJeeves and Google are currently offering this service, and
people who are using it are meeting with great success.

So you see? You can use the search engines to your advantage
without being a genius. With pay-per-click and pay-per-
impression you can make sure that your site gets seen. All you
need is a little creativity. There's money to be made out there
if you just know how.

About the Author
Alvin Apple helps everyday people start businesses they will
enjoy. Then he teaches them how to succeed. Read all his
helpful strategies at http://AlvinApple.com Reach Alvin at
801-328-9006 or alvin@drnunley.com.

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Pay Per Click... A Fundamental Overview Of Pay Per Click Search Engines Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008. The three fundamental core elements that form the basis of a successful pay per click ad program are constant monitoring, analysis, and refinement. Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet. Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results. Fundamental questions to be addressed when formulating a pay per click search engine strategy include the following: When is the top pay per click bid necessary for highest conversion, and when will bidding for a second or third place position create a more attractive return on investment (ROI)? How can you keep your PPC bids from cannibalizing your search efforts on other (non pay per click) search engines? What percentage of your pay per click budget should go to each search engine? Does either Google Adwords or Overture work better for your particular product or service? Or, perhaps neither one is appropriate from a return on investment (ROI) perspective. It is of critical importance to focus sharply on identifying the search terms that convert most frequently for your...