Pay Per Click (PPC) Is An Advertising Model Used Online Where Advertisers Only Pay When Users Actually Click On Ads To Visit Their Website. It Is A Very Effective Way To Reach Potential Customers Because They Advertise A Specific Product Or Service At The Exact Same Time That Web-Surfers Are Looking For It. Welcome To PayPerClickAbout.com. This Site Is Your Free Information Resource That Will Answer All Of Your Questions About PPC.
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Everything You Must Know About Pay Per Click Online Advertising, PPC Management, Pay Per Click Services, PPC Campaign Management, And Pay Per Click Companies.
This series of articles covers some common issues that occur with PPC (pay per click) search engine advertising campaigns. In it we'll discuss how to identify a particular problem, what the effect is, and what to do about it. The success of a PPC campaign is typically measured in terms of the cost per action. This equals how each sale or sales lead costs in terms of PPC spending. Another important measurement is revenue generated. We'll discuss each PPC issue in terms of its effect on either the cost per action or revenue. First, a PPC primer: PPC advertising is the method by which a company shows up in the "sponsored links" or "sponsored results" section of the search engine results when...
If you are new to online marketing you are probably in a state of bewilderment with some of the lingo. When you venture into new circles it is natural to experience moments of confusion. Don't let this intimidate you. When I was first looking into ways of driving traffic to my website someone recommended paper clips. I sat there wondering what in the world paper clips had to do with online advertising. It seemed rather bizarre but I was assured they gave you the ability to drive high quality traffic to your website. Not wanting to appear uninformed, I kept nodding my head through the whole discussion on paper clip advertising. Well... the light bulb went on when I...
Here’s a fact for you, 85 to 95% of Websites are found through a search engine. You may have the most incredible Website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it? So, how will searchers find your website? What types of search engines could they use? Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement. Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm. ...
Residual Income, the Overlooked Resource in Pay-per-click
Author:
Daniel Brough
Pay-per-click advertising is a quick, powerful, effective way to market products for affiliate programs. New advertisers to the medium are often stunned at how quick and effective it is. (I myself remember making over $1500 profit the first month I tried my hand at it, and that was back when I didn’t know what I was doing)
The pay-per-click method is simple and straightforward. Place an ad to show on Google or some other pay-per-click search engine. Customers click on it. It brings them to a page where they can make the purchase.
It’s a wham! Bam! atmosphere that’s sharp and direct, but sometimes those of us who use the pay-per-click market get into the same mindset and overlook perfectly profitable products simply because they don’t pay out as much right away.
I’m talking about the power of residual income, and any time you find an affiliate program that pays ‘residually’ or mentions the words ‘lifetime customer’, you should take notice.
Here’s an example. Suppose you find two web-hosting providers, each of which has an affiliate program. Web host #1 offers an immediate payout of $90 per sale to you for anyone who buys their service. Sounds pretty good; it’s a high payout and you think you can get a good conversion rate on any ads you run for their services.
Web host #2, on the other hand, pays out only $10 per sale, but offers $10 per month residually for the lifetime of the customer.
Oftentimes, those of us who play the pay-per-click game get so in the mindset of ‘quick money’ that we tend to dismiss those affiliate programs that have lower payouts without really considering what may be offered.
Which of the two web-hosting services has the better payout overall? We know that web host #1 pays out $90 per sale. That’s ‘quick money’, right away, and a lot of the time it’s easy to think “a bird in the hand…”
But suppose a customer buys web-hosting services from company #2. Presumably, if he is pleased with the service, he’ll stay with it for a very long time, possibly the rest of his life. So even though the initial payout is only $10, the potential return of this one sale is $10 per month, for the rest of the customer’s life! I think that kind of payout deserves a second look.
So which service is the better to promote? The answer, of course, is both of them. Depending on how well each service converts to sales, and what the click-through rate is on your ads, either or both of the above services could be wrong for you to promote. But either or both could be very profitable.
The moral: Don’t dismiss low-paying payouts out of hand, especially if there is residual income involved.
About the Author Daniel Brough is the founder of AdWord Wizards, a free mentoring program designed to teach anyone how to profit from pay-per-click search engines. Want to start a profitable AdWords campaign in less than 30 minutes? Come to http://www.adwordwizard.com and sign up for this free program.
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When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service. “Organic” or “Natural” search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your “link popularity” by acquiring or paying for links that point to your web site. This gives you high rankings at the Search Engines for your chosen search terms. In this article, we will explore the strengths and weaknesses of both methods of search engine marketing. “Natural” Search Engine Optimization Today, there is a big myth that natural search engine optimization is inexpensive and easy. For example, if you wanted your web site to rank high for the keyword phrase “life insurance” or “debt consolidation” you’re going to need to budget a minimum of $50,000-100,000 a year! Yet still, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for two main reasons: 1. More searchers click the natural search engine results versus the pay per click ads, so you’ll get much more traffic for less. 2. One of the biggest factors to improving your rankings with natural search engine optimization is by boosting your “Link Popularity” by acquiring or paying for links that point to your web site. These links give you lasting results by giving you top rankings and traffic from the search engines. Plus, the links themselves will provide a significant boost in long term traffic. With that said, the biggest weakness of natural search engine optimization is the time required to generate...
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#1 Myth: AdWords Is Media Placement This is a misconception of ad agencies and clients who have done more media placement than pay per click. In media placement, you place your ad somewhere for a set fee, and that’s it. We can make analogies between that and pay per click, but it’s not [...]
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