Pay Per Click Traffic

Poll

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Author:
David Touri

So which is the better option, pay per click listings or working towards strong natural listings? This answer depends on you and what you want to achieve in the long run. From my point of view, I would look at using both methods of optimisation with a technique that changes as time progresses. Let me explain...

For those who are not quiet sure what pay per click listings are, they are the listings that appear before all the natural search results for a particular search. To appear in those positions, a set amount must be paid for each time a user clicks on your link. For the website owners who have just built a new website or have a very low search engine visibility, ppc is a great option to get your website indexed and to start receiving quality traffic, provided you have the necessary funds to cater for all the clicks. Daily budgets can be set so you do not overspend on your ppc account.

What about achieving a strong presence in the natural listings? This is a very important point not to overlook. The most obvious reason being is you do not have to pay for each time someone clicks on your link. Pay per click is the fast and easy option however, over a long period of time the amount of money spent can add up to a large sum. So it would be very wise to take on search engine optimisation for your website to achieve those strong natural listings.

As time progresses and your website starts to built a strong reputation within the search engines, pay per click optimisation spends can be cut for the keyword phrases where you are at the top of the competition. If you are satisfied with your incoming traffic from the natural listings, then pay per click optimisation can be stopped completely. In my opinion, I would recommend to continue running ppc listings for those keyword phrases where a strong presence has yet to be made in the natural listings.

To recap, until a strong search engine presence is made in the natural listings, pay per click optimisation is strongly recommended. As time progresses and your website gains more popularity within the search engines, ppc optimisation spends should be reduced or can be stopped. At this stage, your focus will be primarily on keeping your natural listings at the top of the competition and seeing that it has all paid off in the end.

About the author:

David Touri is a search engine optimisation specialist working for SEO Sydney. He offers pay per click optimisation & bid management services to companies in Australia. For further information, please visit http://www.seosydney.com.au

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Pay Per Click... The Powerful Punch of Pay-Per-Click Advertising Copyright 2006 Jason Tarasi Pay-per-click advertising is an incredible internet marketing method that can truly result in loads of traffic to your website. Driving traffic to your website is essential to generating revenues from it. So, pay-per-click advertising is a preferred option for internet marketing gurus because it is very effective in driving targeted traffic which results in increased revenue for the internet-based business. Pay-per-click advertising, sometimes called cost-per-click advertising, is a way of advertising your website through the search engines. Search engine marketing is highly effective because the majority of internet shoppers use the search engines to find what they are looking for on the internet. Getting listed with an adequate search engine rank without the power of pay-per-click advertising is difficult because of the raging competition on the net. Pay-per-click advertising empowers you to side-step that problem and to get top listings in sponsored advertisements in the search engines. The way that pay-per-click advertising works is, you bid on keywords or keyword phrases that are used by your target audience to search for the information or the products and services that you advertise or sale through your website. When you outbid competitors for a particular keyword, your ads will appear above theirs in the sponsored ad listings that come up with the search results for that particular keyword in the search engine for which you advertised. The one exception to this rule is the Google search engine. They consider the popularity of your webpage along with your keyword bid in ranking their advertisements. This is good in a way because the top ranking isn’t necessarily the one that spends the most ...