Pay Per Click Traffic

Poll

	|   |

Author:
Tony Schiffbauer

What is Pay Per Click advertising? Well, this is something that many regular web users don't know about. Pay Per Click (PPC) advertising enables you to list your site at the top of the search engine listings, according to your desired keywords and by paying a fee only when a web surfer clicks on your link. You don't pay to be listed, only for click throughs.

Your website is indexed according to the selected keywords that refer to your product or service. There is typically a bidding process(something like eBay) that allows you to place a "click" value on your listing per keyword. So, in short, the higher you bid on a keyword, the higher in the ranks your site will be listed. Folks, honestly this is THE fastest way to get listed at the top.

Signing up for a PPC site is a super way to get targeted traffic directed to your site. Plus, it is easy to budget. If you only want to spend a hundred dollars on PPC advertising, then so be it. Most PPC engines keep track of your spending to make things more manageable.

There are a few things that you want to look for in a PPC engine...one thing in particular is how well the search engine works AS a search engine. Some of the PPC engines produce substandard search results and provide horrible usability. This can easily detract from your potential customers. I have provided a review of ONLY the PPC engines that I have personally used. One thing to take note: If a PPC engine looks cheesy and unprofessional, it is probably NOT WORTH spending money on. Stick to the big guys...stick to at least the ones I have reviewed.

I've personally only worked with what I consider the three main Pay-Per-Click search engine listings: Google Adwords, Overture, FindWhat. I've spent my fare share with each of them.

About the author:

Tony Rocks is a full-service web development company that can tackle any project. From Enterprise-level applications to data integrity and storage and marketing solutions, Tony Rocks simply Rocks!

http://www.tonyrocks.com

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Pay Per Click... Pay per click search engine guide Pay-Per-Click Guide What are pay-per-click search engines? Pay-per-click search engines (also called pay-for-performance, paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first 3-5 search results are used by a network of partner search sites. The result for the site owner or webmaster is a lot more highly targeted traffic and a lot more sales. So the underlying idea to pay-per-click search engines is that you find keywords related to your website and then you bid (how much you are willing to pay for each visitor that visits your site through the search results) and buy high positions on your chosen engine. The more times a word or phrase has been searched for the higher you will have to bid to get high rankings. The only limitation is that your site must be at least vaguely relevant to the keyword you want to bid on. These engines allow you to skip all the search engine optimization stuff and simply pay for visitors. Pay-per-click engines have a number of benefits to any webmaster. Only pay for visitors, unlike banner advertising where you have to pay each time someone sees your ad, on pay-per-click engines you only have to pay when someone clicks on your listing. So you are getting guaranteed visits. Pay-per-click engines provide highly targeted cheap visitors. Often you can buy a good ranking on a decent keyword for as little as 1 cent or 2 cents per click. Overture has of late installed $.05 as the minimum bid however. Popular search terms can cost much more on the big pay per click search engines most notable overture.com and findwhat.com. Even still PPC engines are one of the most cost effective way of driving targeted people to...