Pay Per Click Traffic

Poll

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Author:
Michael Kashirin

There was a very popular idea some time ago: "Create your own custom made Pay-Per-Click search engine and make extra money from your web site". At first sight that idea looks very attractive. You can buy your own custom made PPC search engine for between $100 and $900. It is even possible to find free Pay-Per-Click search engine scripts in the Internet. So, it is not a problem to get PPC search engine script and add new functionality to your web site. Customers will open up accounts, add funds and bid on targeted keywords. They will pay for clicks and receive new visitors and you will make extra money from your web site. It looks fine, but... Unfortunately, it is just a theory.
Let's review that idea from the point of view of PPC search engine customers, not from the point of view of webmaster. The customer needs to pay some minimum to open up an account and then spend that money for bidding. What the customer will obtain in reality?
1. Cheap bids. Most likely, clicks from your new PPC search engine will start out at 0.01 cent, because the number of customers will be quite low at first.
2. Traffic. Well, it depends... If you incorporated custom made PPC search engine to the existing web site with good traffic than the customer can expect considerable number of visitors from your web site. In opposite case, when you created new PPC search engine from scratch, it will be some episodic clicks.
3. Some bonuses. This feature depends from marketing tricks that you will use to attract customers. It may be $10 - $20 that the customer may use to bid on keywords at every new opened account. Such feature will cost you nothing, but may be important for the potential customer, especially if you started new PPC search engine. It may be some kind of referral system where your customers can gain credits to their accounts by referring others to your PPC search engine.
What is most important for the Pay-Per-Click search engine customers? It is traffic. People advertise through PPC search engines to get more traffic at their web sites. Therefore, it will be very hard to attract new members for your PPC search engine, if you cannot propose considerable number of new visitors for their web sites. So, if you want to start new Pay-Per-Click search engine, then you should be ready to spend some considerable amount of money on advertising and promotion. In opposite case you will not be able to propose traffic to members of your PPC search engine.
As you can see, attracting idea may be quite troublesome at a closer view. Customers will not spend time and money to advertise through Pay-Per-Click search engine, which does not give traffic. They will better use something like Google AdWords or Overture. I think that idea of custom made Pay-Per-Click search engine is dead except the cases when you add PPC functionality to the existing web site with good traffic or when you can propose some new fresh idea that will attract advertisers.
About the Author
Michael Kashirin is a webmaster of TRY-2-FIND.COM Meta Search Engine and LOOK-4IT.COM Meta Search Engine.

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Pay Per Click... The Benefits of Pay Per Click Advertising Why use Pay Per Click advertising? 1: Pay Per Click Advertising is by far the most direct marketing system ever invented . You actually get to place your ad directly in front of a prospect that has searched on a term related to your product or business. Your prospect is proactively looking for what you have to offer. You cannot get a more targeted form of advertising. 2: Market research has never been easier . You now have the opportunity with Pay Per Click advertising to measure a markets value quickly and cheaply simply by targeting a few ads at this market. With a few targeted Pay Per Click advertising campaigns you can now measure potential ROI across a whole market within a few days for pennies rather than the months and big bucks it used to demand. 3: Market to the planet or just your small hometown . With the introduction of local targeting last year Google have opened up a whole new opportunity for small businesses. If you offer a service such as a garage or hairdressers etc. before now there was little point in using Pay Per Click advertising. You can't offer this service over the web. But now with local search you can pinpoint a district for which you would like your ad to appear. Your ad will then appear only to your most likely prospects. At the other extreme if you offer a product that is not reliant on physical location you can now get highly targeted visitor from across the planet or country. 4: Get traffic to a new site fast . If you have a new site you will struggle for a long time to get anywhere near a good listing in the search engines. Pay Per Click advertising will allow you to take your business straight to market the day your website goes live. Saving you months in potential lost earnings. ...