Pay Per Click Traffic

Poll

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Author:
Jinger Jarrett

Once upon a time in Internet Land, you could submit your web
site to the search engines, and customers had no problem
finding you.

Things have changed. Today, with billions of pages, and many
of the once free search engines going to fee models, your
chances of being found in the search engines is pretty slim
unless you can devote yourself full-time to search engine
submission.

Factor into this the fact that search engines won't accept
affiliate pages, and your chances of being found are
non-existent.

If being a search engine guru just doesn't appeal to you,
then pay-per-click search engines may be just the thing.

To get started with pay-per-click search engines requires
some preparation. Once you get everything set up though,
this is a very easy promotion method for you to maintain.

You will need to create a text document or spreadsheet of
your information so that when you are ready to begin your
submissions, you can cut and paste your entries, saving you
time.

The first thing that you want to do before you sign up with
any of the pay-per-clicks is to create a good description
and list of key words you want to purchase.

It is very important that you select the right key words or
you are wasting your time.

There are, however, some very good tools that you can use to
help you select your key words. Here are an excellent site
for helping you select your key words: Overture Search
Engine Suggestion Tool -
http://inventory.overture.com/d/searchinventory/suggestion

Once you have selected your key words, write your
description of your product or service. I would recommend
that you go to one of the pay-per-clicks, or several, and
use some of the key words you have selected to help you find
sites you will be competing against.

Read some of their descriptions. Which ones make you want to
buy their products? Don't plagiarize, but incorporate the
elements of these descriptions in your own.

Also, by searching through a pay-per-click, you'll be able
to see bid amounts (to help you decide how much to bid),
you'll also find out if your key words are as targeted as
they should be.

Don't rush this process. By taking the time to select the
right key words and write a good description, you increase
your chances of getting more targeted traffic.

Now, once you have a good description and key words, it's
time for you to begin to submit your site to the
pay-per-clicks.

Just as each site is different, so are the pay-per-clicks
different. You will need to select the ones that you think
will work best for you based on your site.

Here are a couple of good places you can find pay-per-click
search engines:

http://www.payperclicksearchengines.com
http://www.payperclickguide.com

This next site offers 100s of pay-per-clicks, but they also
offer some pretty neat tools to help you track your campaign
as well as bid management:
http://www.searchenginespayperclick.com

Once you've selected the search engines that you want to
submit to, make sure that you track your campaigns and
manage your bids.

Here are a couple of free tools you can use:

http://www.positionguardian.com/
http://www.ppcsaver.com/

I recommend you track your progress for at least a few days
before making any changes. When you do make changes, change
only one thing at a time. That way you can find which
element of your campaign is not working.

Once you're getting sufficient click-thrus and sales, you'll
have a easy to use promotion system that takes only a few
minutes a day to maintain.

About the Author
Jinger Jarrett is the author of "10 Ways to Promote Your
Business for Free", and the free ecourse, "How to Really
Start Your Business in 30 Days." Get your free copy of her
ebook by subscribing to her newsletter. Send a blank email
to SBS@parabots.com or SBSecourse@parabots.com to get the
ecourse.

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Pay Per Click... Why Paid Inclusion is better than PPC advertising When search engines pay website owners a percentage of the bid cost, you're just looking for trouble. This is the problem with Pay Per Click (PPC) advertising, especially with smaller named search engines. Many websites request or even pay there visitors to search a specific search engine and click on a result. This just sends advertisers fake leads and causes problems for the advertisers that paid for the keyword listing. Many PPC search engines offer webmasters up to 80% of the bid price. For example, let's say I pay 'Example Search Engine' $1 for the keyword Viagra, they then pay webmasters $.80 per visitor they send that searches and clicks on a bided search term. You can see why PPC can be a problem. Paid Inclusion offers a safer, less expensive form of search engine advertising. You pay one price to have your site listed in a specific search engine, often under a specific keyword. Your site will also be updated on the search engines data base more often then non paid sites. Paid Inclusion costs and average of $25 a year per URL submitted. Plus the cost goes down the more URL's you submit at one time. PPC usually starts at $.01 per click being the cheapest bid per keyword, but you'd be lucky to find a keyword that low that would result in any clicks. Something to be aware of when advertising on PPC search engines. Although you are paying for your site to be viewed in a search engine, many times your site will show up on other people websites. This is a common practice on both Google and Overture search engines. Advertisers have to opt out of this service if they only want to be shown in the search engine,. In my opinion, this will help reduce fraudulent clicks of your paid search term. This isn't to say every PPC search engine is bad. For example, ...