Pay Per Click Traffic

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Author:
Fazly Mohamed

The latest trend in online marketig today is running Google AdWords campaigns to market ClickBank products. This article explains everything in layman style, so if you are familiar with some concept, please skip that section. Make sure you save this valuable article to refer later.
What are AdWords? Can you picture the small rectangular boxes that appear next to Google search results? If you cannot, goto Google now and make a search to find out related advertisements to that particular search in small boxes next to the search results. These are called AdWords. Goto http://adwords.google.com to get an idea about this, before you read the rest of this article.
What is ClickBank? It's one of the major eBook and Software companies in the market today and known to pay very high commission rates to its affiliates. With their huge catalog, it's not difficult to search a product to suit any target market, and the average profit you can make per item sold is around $10 mark. They pay you bi-weekly with a minimum payout of $10, to any country in the world. Which simply means, if you can search and recommend a product to some of your friends by email with a special link ClickBank gives you, and if only one person buys, you can get a paycheck addressed to your home. If you don't have an account with them, get one for free and browse the site to get an idea. Goto http://here-it-is.cjb.net
Why ClickBank and AdWords? ClickBank products are easily sellable and AdWords gives you the chance to meet a target market. Whats the difference between targeted and untargeted markets? If there are 100 click throughs to a motor parts website and if the visitors are sent in from a Humor site, the sales ratio would be much lesser compared to a visiotor stream from a Vehicle site. More related the product to the visitor is, a better sales ratio you can expect. Highly targeted market means there is a very close relationship between the user's interests and the product.
Google AdWords can give you a very cost effective way to reach highly targeted markets. Your ads have a great exposure, as they will also be shown on Google partner search engines and in many websites, while making sure that the ad will only be shown to targeted visitors. You will only pay for the clicks, not the impressions - you don't pay for showing your ad. As an example, if you pay $0.20 per visitor and if it takes 20 visitors per sale (since it's highly targeted traffic), and if you average profit is $10 per item, you spend 20 * $0.20 = $4 dollars per sale to make a $10 profit. A very good return on investment.
The results can be so much better or can be the worst, depending on how you manage the campaigns. If you have a great knowledge on how google AdWords works, optimizing techniques, how to manage your budget and how to keep the costs low while maintaining a good click through ratio (thus in turn the sales ratio).
This is a whole new business and comes with an initial investment with an operating cost while gaining a very good profit in return. The investment is really low, considering an investment for an offline business, and even the break even time is much smaller, while the profit is very good.
Your full investment is shown below.
1. Account at ClickBank Free
2. Account at AdWords Free
3. AdWords Activation $5
4. AdWords Initial Budget $50 (Payable later)
5. A Good Book on AdWords $50 (Variable)
** NOTE: You must refer a good AdWords report / guide before spending a penny on it, since it can be extremely successful if operated properly or can be disastrous otherwise. The price can vary, but an average estimation is shown.
** AdWords Initial Budget is not payable right now and it is not a set amount. You may use AdWords after activating for $5 and may set your campaigns to any budget you wish, even for $10. We reserved $50 so you can get a decent return on investment initially, which will motivate you to carry the business on. It's payable only at the end of the month. If you did the things right, you may pay these operating costs off after you get the profits every month.
So your initial investment is, $50 for the book and after you buy, $5 for AdWords activation for a TOTAL of just $55 to start a BIG BUSINESS.
This isn't a get rich quick scheme or an illegal money making program, but a big business, which can be very profitable if managed successfully and can be a real waste of money if it goes wrong, as the case with any other business. But the advantage is, that the initial investment for this is really low, can expect a very good return on investment, can become an established business quickly and no great risk.
I highly recommend you to read a very good book on AdWords even before you activate the AdWords account, so you can make every penny count. There are many great books on this subject, but the best one I found is located at http://fzgoogle.cjb.net, which is good for its price and is very informative.
In summary, the steps needed to establish this business is as follows:
1. Open an account at ClickBank (http://here-it-is.cjb.net)
2. Open an account at AdWords (http://adwords.google.com)
3. Buy a good book on AdWords (http://fzgoogle.cjb.net)
* Then you need to start advertising campaigns with Google. Your AdWords reference book should contain everything you need to know, optimization tips, etc. and you should be able to start and manage campaigns like a pro.
4. Activate the account
5. Get the paychecks
6. Pay for advertising in AdWords (operating cost)
This is all you need to do to get your business started and rolling along.
My final piece of advice is, plan all your expenses and expected minimum return on investment out. This will keep you to your budget and is the most essential to succeed as an online marketer. Spend less, less and less, BUT earn more, more and more..
Make sure you save this valuable article to refer later.
Thank You


About The Author

Fazly Mohamed is a successful Internet Marketer and is currently an undergraduate of BSc. in Computing & IT at the Staffordshire University, UK.

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